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Book flights on the go with Cathay Pacific iPad app

, Newcastle International and Manchester. Apple's most recent results revealed it had sold 3.27 million ...

The iPad bandwagon rolls into town

Today's launch of the iPad is not only an important day for computing giant Apple, it's a massive...'s touchscreen like a piano. Early adopters formed long queues outside Apple's Regent's Street store in London ...

Profile: Anna Rafferty, managing director, Penguin Digital

few companies to partner Apple ahead of the launch of the iPad in April, one might think that Rafferty ...

Overhyped and over here?

. Not surprisingly, Apple chief executive Steve Jobs is bullish about its prospects. 'One million iPads ...

Digital Report: Don't underestimate the super-affiliates

262.36 per member. Marks Spencer, Debenhams, Tesco and Apple are among the participating retailers ...

Opinion: The Marketing Society Forum

brand is merchandised in-store. Brave brands such as Apple, Nespresso and now Cadbury are realising ...

Alan Mitchell on Branding: Source of Apple's success

expectations of Apple have become. You can see why. The company's recent performance really has been ...

Alan Mitchell on Branding: Look behind the message

cucumber to ginger ale, apple vinegar, roasted tea and candied sweet potato. ...

Microsoft, the underdog

is akin to the prospect of a second coming; with Apple, it's bigger. However, when a new service ...

Swatch

from recent history. A plastic prop from a time when only designers used Apple computers, only ...

 

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