Anthony Hilton: How Boots swayed sceptical journos
03 Aug 2006 | by Anthony Hilton
managed it. anthony.hilton@haynet.com Anthony Hilton is city commentator on London's Evening ...
round. anthony.hilton@haynet.com Anthony Hilton is City commentator on London's Evening ...
managed it. anthony.hilton@haynet.com Anthony Hilton is city commentator on London's Evening ...
It is some years now since Burson-Marsteller discovered that there was a correlation between the images of CEOs and their company. Indeed, studies have confirmed that more than half the reputation of a company is derived from that of its chief executive.
The biggest risk faced by most financial firms dealing with the general public comes when their reputation gets tarnished.
When a judge let rip into Deloitte last week for its misfeasance action against the Bank of England – over the collapse 15 years ago of banking group BCCI – I thought The Maitland Consultancy was unlucky to catch some of the flak.
As British supermarkets prepare for another competition investigation, one hesitates to suggest they should take a leaf out of US retailer Wal-Mart’s book, but one might understand if they were tempted.
I had never heard of Canterbury Foods, a company that went into administration last week, and I suspect its management is stretching a point when it tries to lay the blame for its failure at the door of Jamie Oliver.
Anthony Hilton is City commentator on London's Evening Standard. ...
brilliant triumph of PR. anthony.hilton@haynet.com Anthony Hilton is City commentator on London ...
had been a horror; the only story was the future. anthony.hilton@haynet.com Anthony Hilton ...