Merlin Entertainments promotes Nicky Marsh to divisional role
31 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
's two other operating groups Legoland parks and resort theme parks. The latter includes Alton Towers ...
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Hit or Miss? Alton Towers promotes new rollercoaster using 'branded' sheep
23 Jan 2013 | by Lynsey Barber
Theme park Alton Towers and its agency Cake created a viral campaign for new rollercoaster The...Alton Towers own reveal, via Twitter, on 21 January. A few points must be given for fooling the ...
Hit or Miss? New theme park ride is first to gain classification by film board
22 Mar 2012
Alton Towers' ride Nemesis: Sub-Terra, a 'nightmare' roller coaster in black caves, has been given...new, but Alton Towers has raised the bar by gaining official classification by the BBFC. This creates ...
Fanta readies 'chase the taste' campaign
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
of prizes to win, from tickets for the cinema to Alton Towers, supported by the launch of branded ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Marketing, check-in/check-out QR codes MediaCom, Alton Towers The Rabbit Agency, #myeurope bmibaby ...
Trend Report: Is the industry ready for mobile?
10 Nov 2011 | by Mike Fletcher
." As an example, Bardega cites a recent project for Alton Towers, during which the agency tapped into ...
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
Contacts East Coast Trains v Planes Silver MediaCom Mars Bronze MediaCom Merlin Alton ...
Media Week Awards sold out
21 Oct 2011 | by Mark Banham
for L'Oreal Media idea - relaunch MediaCom for Merlin - Alton Towers MediaCom for ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
idea - relaunch MediaCom for Merlin - Alton Towers MediaCom for Piriton MediaCom for Mars ...
Along for the ride
09 Sep 2011
Alton Towers has enlisted Cake as its retained agency to position the resort as the UK's number one
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