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20-minute musings: last week's PR features and viewpoints

or conspiracy . We Are Social s Jamie Robinson judges a campaign for Alton Towers new ...

Hit or Miss? Alton Towers promotes new rollercoaster using 'branded' sheep

Theme park Alton Towers and its agency Cake created a viral campaign for new rollercoaster The...Alton Towers own reveal, via Twitter, on 21 January. A few points must be given for fooling the ...

Public Sector: Staffordshire fires up smoke alarm testing

ran a competition where the entrant with the best suggestion won a family pass to Alton Towers. This ...

Hit or Miss? New theme park ride is first to gain classification by film board

Alton Towers' ride Nemesis: Sub-Terra, a 'nightmare' roller coaster in black caves, has been given...new, but Alton Towers has raised the bar by gaining official classification by the BBFC. This creates ...

Along for the ride

Alton Towers has enlisted Cake as its retained agency to position the resort as the UK's number one

Chessington World of Adventures appoints Clarion following competitive pitch

Tussauds, Legoland and Alton Towers Resort. ...

Merlin on hunt for City agency

, Thorpe Park and Alton Towers, is also thought to be seeking an investor relations specialist to work ...

Merlin hires Brazen to launch the UK's first Legoland Discovery Centre

also owns a further 21 attractions across the UK including Alton Towers Resort, The London Eye, Madame ...

PR: agencies suffer digital jet lag

.' Morwenna Angove, sales and marketing director at Alton Towers, agrees that PR agencies often create better ...

Flack

client Alton Towers allowed models to rigorously 'test' Ultimo underwear on one of its rides. Or as The

 

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