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BRANDING: AMO enters eye-care market with Blink

Advanced Medical Optics (AMO), the new optical business spun off from pharmaceutical giant Allergan..., part of the Boots empire, and Refresh, the lens-care brand sold by Allergan. PI Global was also ...

US drug companies spend more on advertising than research

, advertising and administration while Allergan, which makes the cosmetic surgery drug Botox, spends 42% of its ...

 

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