Search results for "Alcohol"

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Joanne Looby, Diageo

29 Apr 2013

beer category is a significant marketing development. Not just in alcohol, but across everything from ...

Brand Health Check: Baileys

01 Mar 2012 | by Gemma Charles

don't like the taste of alcohol, the flavour variants and cream masking the Irish whiskey. Numerous ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when it came to excessive packaging. About 56 ...

Brand Health Check: Levi Roots

01 Dec 2011 | by Rachel Barnes

alcohol? - Turn up the music. The brand was born with a powerful narrative. Forget Grandma, think about ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

of activity. Alcohol and junk food brands, for example, cannot use product placement. There are also ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

04 Aug 2011 | by Gemma Charles

study in segmentation The segmentation study covered 6500 consumers and looked at the whole alcohol ...

Sector Insight: Carbonates and soft drinks

27 Jul 2011

have worked in its favour. For those cutting back on alcohol, soft drinks are a likely replacement ...

Brand Health Check: Gaymers

14 Jul 2011 | by Rachel Barnes

have to continue to resort to lower pricing. - Recognise that in alcohol, your brand can outperform ...

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

much alcohol is consumed. One tweet nailed the English as the culprits. While we're on the ...

Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has changed forever'

01 Jun 2011 | by Atifa Silk

, or other sub-segments. - So, you want to encourage women and old people to drink more alcohol ...

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