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Will product placement take branded content to the next level?

of activity. Alcohol and junk food brands, for example, cannot use product placement. There are also ...

Product placement green-light a 'victory for common sense', says ITV

, alcohol and HFSS foods from running PP, but if blacklisting certain categories was needed to push the ...

Clients pin their hopes on Christmas

big yuletide advertisers - perfume, gifts and alcohol clients - have not been spending heavily this ...

Meet Simon Davies, Molson Coors

force for good. Would life be better or worse for those trying to market alcohol brands under the ...

Why agencies need a new business model

of the alcohol volume - the people who do that are called alcoholics." Sutherland warns that ...

Thinking outside the box

by Lighthouse and the hospitals concerned. Alcohol, baby milk formula (for 0 to six months), tobacco ...

And the winner is ... cinema

adds: "With the alcohol and drinks category, there is less wastage of the target audience and they can ...

Is UK plc losing control of its media?

US-owned outdoor business Titan are encouraged to wear crisp white shirts, are forbidden to drink alcohol ...

Globetrotter - Andy Baker loves Dubai - the city that grew out of the desert

Clients have to be extremely careful about running certain images. For example, alcohol advertising is ...

Campaign Media Awards 2008: Best Public Sector and Charities Campaign

been campaigning to get people to stop driving under the influence of alcohol. Although the message is ...

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