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Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum

. Companies like Diageo have been proactive, creative and serious about alcohol abuse. It would be good to see ...

Portman Group sets out alcohol labelling plan

The Portman Group is stepping up its push to ensure the alcohol industry delivers its commitment to...towards this goal. Seymour Fortescue, chairman of the Portman Group said: "The alcohol industry is ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

study in segmentation The segmentation study covered 6500 consumers and looked at the whole alcohol ...

Helen Edwards on Branding: Harry Potter's community

around technology, cars, alcohol, fashion and content. Beyond that, academics have cited three crucial ...

Drinkaware targets stressed-out over 30s online

Drinkaware, the alcohol education charity, has launched a website to help working adult drinkers...feedback on risk levels based on users' alcohol consumption and displays data in units, calories and cost ...

 

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