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Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge

. And in the already highly-regulated alcohol sector, will Diageo agency creative teams ever be given ...

Mind games

can replicate the positive feelings of alcohol, drugs or gambling in your marketing campaigns. The ...

Let's silence the snipers and prove the value of ads

problem-drinking could be tackled with more bans on alcohol ads. On the BBC, Panorama was busy accusing marketers ...

Hunt to promote Caribbean rum amid subsidy dispute

. The brief is the latest step made by the Caribbean to distance itself from global alcohol producers ...

SABMiller hires Bell Pottinger Public Affairs to fight minimum pricing

alcohol regulatory environment, specifically mentioning excise tax, beer duty escalator and minimum ...

MPs call for tighter curbs on alcohol ads

MPs have demanded tougher curbs on alcohol advertising and want the Government to consider a..."implausible" claims by the alcohol industry that ads do not encourage under-18s to drink. The committee ...

Britvic J2O 'cats and dogs' by BBH

drink that you can consume while others drink alcohol.

RKCR/Y&R lands advertising brief for brewers association

only 40 per cent of alcohol consumption in the UK. Less than half a century ago, that figure was more ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

, alcohol, green claims, credit, whatever the product someone, somewhere wanted to ban its advertising ...

My Media Week: Steve Hyde

alcohol completely nearly three years ago, so I make do with a soothing cuppa .oooh. Friday ...

 

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