Campaign Viral Chart: Google smashes the competition
22 Feb 2013 | by Ben Hall
reality to mainstream use. Meanwhile, an ad for Heineken by Publicis Milan, documented the alcohol ...
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Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
15 Mar 2013 | by Ben Hall
Duval Guillame Modem. The alcohol brand puts friendships to the test, seeing how far people will go to ...
Mind games
29 Oct 2012 | by Alaistair Cole, Essence
can replicate the positive feelings of alcohol, drugs or gambling in your marketing campaigns. The ...
Crayon nets Grant's global digital task
02 Feb 2012 | by Matthew Chapman
markets. Diageo, which owns Johnnie Walker, has led the alcohol sector's adoption of social media via a ...
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
pace of change, however, has created frustrations in some quarters. Recently, alcohol advertisers were ...
Health to bear brunt of first COI cuts
27 May 2010 | by our Parliamentary correspondent
LONDON - The Change4Life, anti-smoking and alcohol abuse campaigns could be permanently scrapped as...7.7 million in 2008-09), anti-smoking ( 26.2 million), alcohol abuse ( 4.8 million) and stroke ...
Promotional email for Martini banned by ASA
02 Dec 2009 | by Hadassah Nymark
after a recipient objected it implied alcohol could enhance attractiveness....alcohol consumption. The Martini "Stay Beautiful" campaign, aimed at women between 25 and 34, intended to ...
20:20 wins underage drinking digital task
17 Nov 2009 | by Staff
promoting its Youth Alcohol Action Plan....around delicate issues like alcohol awareness. "We're delighted to be working with DCSF." ...
Advertising Association to launch foundation to fight negative image
19 Oct 2009 | by Claire Billings
advertising and the proposed ban on alcohol ads, being imposed. The announcement comes after research found ...
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