Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
UK pubs, bars and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers ...
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Heineken apes Diageo and signs major global Facebook ad partnership
08 Dec 2011 | by Gemma Charles
Equis, are also in the top seven beer brands with the greatest number of Facebook fans. Alcohol ...
Government reveals £50m cut to health campaigns adspend
07 Dec 2011 | by Gemma Charles
spent 7.7m, 3m and 1.4m respectively. There was also zero spend on ads for alcohol misuse by the ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse ...
Brand Health Check: Levi Roots
01 Dec 2011 | by Rachel Barnes
alcohol? - Turn up the music. The brand was born with a powerful narrative. Forget Grandma, think about ...
Spotify launches app platform with Guardian, Rolling Stone and others
30 Nov 2011 | by Sarah Shearman
natural" other brands, such as FMCG, fashion and alcohol, will want to get involved. He added: "But we ...
Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum
26 Oct 2011
, portion control, a link to alcohol harm-reduction, and a relaunched Change4Life programme covering ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
of activity. Alcohol and junk food brands, for example, cannot use product placement. There are also ...
Marketing industry steps up fight to keep self-regulation
19 Oct 2011 | by Gemma Charles
people to achieve an appropriate calorie intake and a healthy lifestyle'. In addition, alcohol ...
Rising to the challenge
19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions
litre of alcohol when they might face a 35 charge to put it in the hold can be tricky. However, there ...
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