Search results for "Alcohol"

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Heineken apes Diageo and signs major global Facebook ad partnership

08 Dec 2011 | by Gemma Charles

Equis, are also in the top seven beer brands with the greatest number of Facebook fans. Alcohol ...

Coca-Cola brings back Designated Driver activity

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

UK pubs, bars and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers ...

Government reveals £50m cut to health campaigns adspend

07 Dec 2011 | by Gemma Charles

spent 7.7m, 3m and 1.4m respectively. There was also zero spend on ads for alcohol misuse by the ...

Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse ...

Brand Health Check: Levi Roots

01 Dec 2011 | by Rachel Barnes

alcohol? - Turn up the music. The brand was born with a powerful narrative. Forget Grandma, think about ...

Beer ad banned for linking alcohol with swimming

30 Nov 2011 | by John Reynolds

was judged to be irresponsible as it could encourage combining drinking alcohol and swimming..... One person complained the ad was irresponsible as it linked alcohol with activities where drinking ...

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum

26 Oct 2011

, portion control, a link to alcohol harm-reduction, and a relaunched Change4Life programme covering ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

of activity. Alcohol and junk food brands, for example, cannot use product placement. There are also ...

Marketing industry steps up fight to keep self-regulation

19 Oct 2011 | by Gemma Charles

people to achieve an appropriate calorie intake and a healthy lifestyle'. In addition, alcohol ...

Rising to the challenge

19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions

litre of alcohol when they might face a 35 charge to put it in the hold can be tricky. However, there ...

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