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ANALYSIS - Will boozers go Blue? - Bass is trialling a low-alcohol lager, Carling Blue, but the sector is tiny and still shrinking. How can it buck the trend with pub-goers?

16 Dec 1999 | by ALEXANDRA JARDINE

is that it s the alcohol in beer that tastes good. The main growth area is in strong lagers ...

Euro RSCG produces Blair Witch Project pastiche for Hooch Light

10 Dec 1999 | by LISA CAMPBELL

there is very little choice when it comes to alcohol. We wanted to give our customers the opportunity ...

TBWA in front for McEwan’s lager new creative project

10 Dec 1999 | by JADE GARRETT

alcohol version of Carling, to be called Carling Blue. The beer is being tested in the North-east and ...

Facing the euro sales challenge

09 Dec 1999 | by MediaWeek

Pan-European TV is that Eurosport’s pan-European advertising has grown year after year. Airlines, alcohol and ...

Millennium leaves advertisers cold

06 Dec 1999 | by LEXIE GODDARD

amount being pumped into alcohol and e-commerce advertising across Europe in the run up to New Year. ...

MEDIA CHOICE: Hooch Sharp Shots

02 Dec 1999 | by IMELDA MICHALCZYK, Marketing Reporter

about alcohol or socialising, but the idea that these people might be Hooch drinkers will be firmly ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

, which never actually ran. 1995 - Alcohol takes on a whole new guise with the introduction of ...

Advertisers are failing to seize 'millennium eve' opportunities

01 Dec 1999

period. Looking at who is advertising around this period, there is a marked increase in alcohol and ...

Advertisers are failing to seize 'millennium eve' opportunities

01 Dec 1999

period. Looking at who is advertising around this period, there is a marked increase in alcohol and ...

WORKING ABROAD ... SWEDEN - You don’t need cunning linguistics to work in the land of strapping blondes

29 Nov 1999

contrary, you re unlikely to spill alcohol over the stripped pine. Drinking is down to a minimum ...

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