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Advertising & Promotion: Worm turns

20 Nov 1997 | by PATRICK BARRETT

suffering the effects of too much alcohol, with the end-line Alka-Seltzer XS. When you ve had one too many ....tequila suffering the effects of too much alcohol, with the end-line Alka-Seltzer XS. When you ve had ...

ANALYSIS: Can Guinness keep ahead? - With a well-established reputation for innovative and inventive advertising, the pounds 12m Guinness account represents a challenge and a prize. Harriet Marsh reports on why the stout brand is reviewing its work

20 Nov 1997 | by HARRIET MARSH

. Alcohol by volume The beer industry remains fiercely competitive, and industry-wide volumes are ...

 

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