Search results for "Airlines"

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Talk is cheap, but priceless: As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset

04 Nov 2008 | by Andrew Walmsley

noted: 'If you had purchas-ed $1000 of Delta Airlines stock one year ago, you would have $49 today. For.... Recently he noted: 'If you had purchased $1000 of Delta Airlines stock one year ago, you would have $49 ...

Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?

28 Oct 2008 | by Mark Ritson

seconds on fighter brands that failed In 2003, Delta Airlines launched Song, a low-price airline ...

Editor's comment: Reassurance can regain trust

14 Oct 2008

of fuel and the collapse of airlines. While there were pleas for the industry to keep advertising ...

Opinion: The Marketing Society Forum - Has the holiday industry lost the trust of consumers?

23 Sep 2008

The recent collapses of Zoom Airlines and XL Leisure left thousands of customers stranded. Has the

Careers: Brand manager of the week - John Paul Mooney, Global communications manager, Range Rover

16 Sep 2008

airlines. - What's on your iPod at the moment? Coldplay, Glen Hansard, Katie Melua and Bell X1. - When ...

Editor's comment: Responsibility grows with age

16 Sep 2008

about United Airlines filing for bankruptcy that appeared on a Florida newspaper's 'most viewed' list ...

Mark Ritson on branding: China's brands imitate to dominate

19 Aug 2008

Association for European Airlines (AEA) to withhold punctuality data, which was 'illegal under EU law'. These ...

Editorial: Airlines adopt brace position

12 Aug 2008 | by Richard Abbott, deputy editor

stronger nerve are required in marketing meetings, as rival airlines attempt to outfox both one another and ...

Mark Ritson on branding: One delay BA could have done with

12 Aug 2008

European Airlines (AEA) ranks BA last for losing luggage and also well below average for departing and ...

Brand Health Check: Ryanair

05 Aug 2008 | by Alex Brownsell

be that there is nothing good to say about any of the leading low-cost airlines, which have done so ...

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