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OPINION: BA’s green route is no new departure

03 Oct 2007 | by Anthony Hilton

as airlines are to be seen as good corporate citizens. But new aircraft are almost always more fuel ...

Mark Ritson on branding: No miniskirts? But hotpants were OK ..

26 Sep 2007

reservation with Southwest Airlines....handled this better, and on behalf of Southwest Airlines, I am truly sorry.' The same day, Kelly recorded ...

Mark Ritson on branding: BAA image problem is self-inflicted

15 Aug 2007

for the long lines at check-in, airlines have a scapegoat for delayed departures, and marketers have a ...

Opinion: The Marketing Society Forum - Is Barclays right to consider dropping its eagle logo?

27 Jun 2007

connotations is inappropriate. But American Airlines, Harley-Davidson and Anheuser-Busch use stylised eagles to ...

LEADER: Airlines must act fast on climate change

30 May 2007 | by Danny Rogers

year. Indeed, a recent survey by YouGov shows British Airways, American Airlines and Ryanair right at ...

OPINION: Airlines on the brink of demonisation

16 May 2007

One of the more wonderfully absurd news items this week was that caravan sales are booming because of global warming.

OPINION: Climate presents endless opportunities

25 Apr 2007 | by Ian Monk

regional UK tourist boards will trumpet the joys of stay-at-home summer holidays while airlines and the ...

OPINION: Insurance firms fear climate chaos

28 Mar 2007 | by Anthony Hilton

airlines have to take steps to minimise the impact of what they do. It means even more that the public have ...

 

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