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Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

24 Jan 2013 | by Lucy Jameson, chief strategy officer, Grey London

phenomenon? The simple, but rather depressing, answer is that Turkish Airlines has bought the presence of ...

Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

slump. There was little the major airlines could do during the closure beyond lobby furiously for the ...

Editorial: Airlines adopt brace position

12 Aug 2008 | by Richard Abbott, deputy editor

stronger nerve are required in marketing meetings, as rival airlines attempt to outfox both one another and ...

Mark Ritson on branding: Airlines count cost of one-track mind

27 May 2008

followed rival airlines Eos and MAXjet into financial difficulties. Things aren't looking good for the...It is all a long way from the launch of these three business-class airlines only a matter of ...

LEADER: Airlines must act fast on climate change

30 May 2007 | by Danny Rogers

year. Indeed, a recent survey by YouGov shows British Airways, American Airlines and Ryanair right at ...

OPINION: Airlines on the brink of demonisation

16 May 2007

One of the more wonderfully absurd news items this week was that caravan sales are booming because of global warming.

 

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