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Brands must do more to recognise the pitfalls of anti-social media

media. 1. The cloak of anonymity Herb Kelleher, founder of Southwest Airlines, is credited with ...

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

phenomenon? The simple, but rather depressing, answer is that Turkish Airlines has bought the presence of ...

Helen Edwards: The importance of thinking inside the box

, at modest prices - taking a swipe at the 'free' fizz offered by legacy airlines that charge far more ...

Charging for wi-fi? You might as well try to charge for air

airlines. Starbucks and BT Openzone Back when the first iteration of the Starbucks and BT Openzone ...

Helen Edwards: How to avoid segmentation silliness

airlines to dog food. So it's easy to nod in anticipation to one that might apply to you. Beliefs and ...

Claire Beale: Can adland answer the call for great writing?

Back in the mid-60s, the publisher of Scientific American wanted to encourage big-spending airlines...; 11,000 people from 28 countries entered the competition. Meanwhile, American Airlines and Eastern ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

could be an airline called S7 - otherwise known as Siberia Airlines. Happy with that? Brand-to-brand ...

Helen Edwards on Branding: Come fly with me

Compare and contrast the seduction techniques of two airlines lavishing big money on advertising ...

Think BR: Brand authenticity comes to the fore

, Coca-Cola, McDonald s, Singapore Airlines, VW, Apple, First Direct and The Body Shop are all authentic ...

Why managing your reputation is more vital than ever

accessibility, or the airlines that trumpet their friendliness whilst their staff ridicule passengers on social ...

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