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SPOTLIGHT ON: TRAVELLER MAGAZINE - Can this upmarket travel title maintain advertiser interest? The launch issue of Conde Nast’s Traveller is bursting with ads. By Alasdair Reid

26 Sep 1997 | by ALASDAIR REID

Laurent are all here. The airlines are present, as are the makers of the sort of luggage you would ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

. He is targeting airlines, hotels, libraries and embassies. pounds 100,000 a year may not ...

GLOBAL BRIEF: Must Burnetts change or die? - Does its full-service ethos account for Leo Burnett’s worries?

19 Sep 1997 | by RICHARD COOK

on the world s third most valuable brand, McDonald s. Leo Burnett has lost the United Airlines ...

CBI hunts for director of communications

12 Sep 1997 | by JOHN MACRAE

, Marks and Spencer, MasterCard International and Singapore Airlines. ...

GLOBAL BRIEF: Watch out for unwitting stars - Taking someone’s picture could cost more than you expect, Nick Peters warns

12 Sep 1997 | by NICK PETERS

moment. But the ad also ran in the Korean Airlines magazine, and was seen by an executive for ...

Asia Pacific: Endangered tigers still burn brightly - The Pacific Rim economies, riding the quest of a wave a year ago, now seem to be on a downward turn. But PR agencies seem bullish about what the future holds for the region

12 Sep 1997 | by ROS SNOWDON

such as Mastercard and North West Airlines, some of its Asian clients pay in local currency. Michael ...

MARKETING FOCUS: Race relations - Tobacco companies have long been associated with motor racing, but TV exposure and the growing popularity of the sport globally is steering Formula 1 teams towards new commercial tie-ups, reports Andy Fry

11 Sep 1997 | by ANDY FRY

. Tyrrell: One of the most established brands in F1. Sponsors include Ford, Pakistan Airlines and Epson ...

Grounds Morris nets Canadian Airlines’ UK creative account

05 Sep 1997 | by CLAIRE BEALE

Canadian Airlines has appointed Grounds Morris to handle the creative work on its UK account....Canadian Airlines has appointed Grounds Morris to handle the creative work on its UK account ...

CAMPAIGN CRAFT: COLUMN - Organising the Kinsale ad festival is no mean feat

05 Sep 1997 | by PETER BRADY, chairman of the Internatio

be hoping the theory that airlines apply to overbookings will work for us. Seriously, though ...

MARKET RESEARCH: Reaching the pink pound - Only companies that nurture a genuine relationship with the gay community will see the benefits, writes Andy Fry

04 Sep 1997 | by ANDY FRY

double-edge sword for some clients. United Airlines was the title sponsor of Gay Pride 97, but found its ...

 

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