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TRAVEL MEDIA: SUN, SEA, SEX, SAND AND MEDIA - Travel is enjoying a boom - and companies want to sell themselves to both the business and leisure sectors, Belinda Archer explains

, airlines and tourist boards - are busily spending money advertising their wares. Official adspend ...

TRAVEL MEDIA: INFLIGHT MAGAZINES COME OF AGE - The 1973 launch of BA’s High Life gave passengers more to read on their flights than the duty-free offers. Today, most airline titles would not look out of place on the newsstand, Richard Cook says

plane, for example. So the airlines are starting to look at who their audience is, rather than ...

Star Alliance dollars 25m global promotional project goes to Y&R

Alliance, a group of airlines brought together by United Airlines, in a bid to rival the powerful...Alliance, a group of airlines brought together by United Airlines, in a bid to rival the powerful ...

CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - Rosslyn Hyams reports on the news digest that Parisians love

brands such as cars, airlines and mobile phones along the way. Since its inception in the early ...

REVIEW: Marketing and advertising news in the week’s press ..

and Leagas Shafron Davis. Pitches are due in June. - General release Continental Airlines has ...

ASIA: DISNEY GOES MEDIA BUYING IN CHINA - Western agencies find media buying in China a nightmare scenario; Walt Disney turned to a Hong Kong specialist for help

marketing partners which have so far included anything from North West Airlines to Taiwanese record ...

ASIA: TOP ASIAN CLIENTS - The commercial potential in Asia presents marketers with a tough challenge. Thomas Verner talks to four senior client figures about the hazards of creating brand identities in a divergent market

marketing and Swatch s campaigns. As an Asian example, you have to give Singapore Airlines credit for its ...

Media: Profile - Dawning of a new BusinessAge, Anil Bhoyrul, editor, BusinessAge

lot of bulk sales deals with airlines, which we didn t do before, he explains. I suppose I ve ...

 

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