to remove filtersGLOBAL BRIEF: Must Burnetts change or die? - Does its full-service ethos account for Leo Burnett’s worries?
19 Sep 1997 | by RICHARD COOK
on the world s third most valuable brand, McDonald s. Leo Burnett has lost the United Airlines ...
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CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
. He is targeting airlines, hotels, libraries and embassies. pounds 100,000 a year may not ...
CBI hunts for director of communications
12 Sep 1997 | by JOHN MACRAE
, Marks and Spencer, MasterCard International and Singapore Airlines. ...
GLOBAL BRIEF: Watch out for unwitting stars - Taking someone’s picture could cost more than you expect, Nick Peters warns
12 Sep 1997 | by NICK PETERS
moment. But the ad also ran in the Korean Airlines magazine, and was seen by an executive for ...
Asia Pacific: Endangered tigers still burn brightly - The Pacific Rim economies, riding the quest of a wave a year ago, now seem to be on a downward turn. But PR agencies seem bullish about what the future holds for the region
12 Sep 1997 | by ROS SNOWDON
such as Mastercard and North West Airlines, some of its Asian clients pay in local currency. Michael ...
MARKETING FOCUS: Race relations - Tobacco companies have long been associated with motor racing, but TV exposure and the growing popularity of the sport globally is steering Formula 1 teams towards new commercial tie-ups, reports Andy Fry
11 Sep 1997 | by ANDY FRY
. Tyrrell: One of the most established brands in F1. Sponsors include Ford, Pakistan Airlines and Epson ...
Grounds Morris nets Canadian Airlines’ UK creative account
05 Sep 1997 | by CLAIRE BEALE
Canadian Airlines has appointed Grounds Morris to handle the creative work on its UK account....Canadian Airlines has appointed Grounds Morris to handle the creative work on its UK account ...
CAMPAIGN CRAFT: COLUMN - Organising the Kinsale ad festival is no mean feat
05 Sep 1997 | by PETER BRADY, chairman of the Internatio
be hoping the theory that airlines apply to overbookings will work for us. Seriously, though ...
MARKET RESEARCH: Reaching the pink pound - Only companies that nurture a genuine relationship with the gay community will see the benefits, writes Andy Fry
04 Sep 1997 | by ANDY FRY
double-edge sword for some clients. United Airlines was the title sponsor of Gay Pride 97, but found its ...
CLIENT OF THE WEEK: Debonair without ostentation - Franco Mancassola aims to offer a cheap, cheerful service, Harriet Green says
15 Aug 1997 | by HARRIET GREEN
the top of several major American airlines, including Continental, before starting his own in Hawaii ...
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