Marketing Leader of the Year: The candidates - Peter Duffy
16 May 2013
Travellers are falling out of love with budget airlines - how did you buck the trend with your ...
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Virgin Atlantic marketer Simon Lloyd departs in restructure
20 May 2013 | by Alex Brownsell
last summer after over 15 years with American Airlines, latterly as managing director for advertising ...
Travel should be memorable, says Virgin Atlantic marketing boss
07 Mar 2013 | by Sarah Johnson
world's most famous airlines. Watch the video interview above and read the full profile feature in ...
Why an unfocused social-media strategy is a waste of money
06 Feb 2013 | by Gordon MacMillan
have the potential to be very visual, such as airlines and travel operators, Instagram becomes ...
Emirates strikes five-year F1 deal
05 Feb 2013 | by John Reynolds
Emirates Airlines is making a return to Formula 1 after striking a five-year deal to become the
American Airlines in first brand overhaul for 45 years
21 Jan 2013 | by Alex Brownsell
American Airlines has unveiled its first brand overhaul for over 40 years, as the carrier looks to...agency Futurebrand. To promote the overhaul, American Airlines is rolling out a global campaign ...
Thomson to continue Dreamliner marketing despite safety concerns
18 Jan 2013 | by Alex Brownsell
week due to a perceived battery fault and "burning smell". All Nippon Airways and Japan Airlines ...
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
and airlines to tailor their offerings to diverse ethnic audiences. Despite concerns about creeping ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
time - if left to travel with no-frills airlines such as his. ...
Virgin Atlantic to retain brand name after $360m Delta deal
12 Dec 2012 | by Matthew Chapman
Virgin, which is currently held by Singapore Airlines. Virgin Group and Richard Branson will retain the ...
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