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EA scoops top spot in Social Brands 100

'Battlefield 3' first-person shooter game and beat American Airlines, Innocent, Argos and Tesco, who all made ...

KLM offers the chance to win a trip of a lifetime to outer space

KLM Royal Dutch Airlines has launched a social media "claim your place in space" campaign, which

How truthfulness influences voting and purchase decisions

, when asked if Amazon, Apple, Google, Microsoft or Virgin Airlines were to "run the country, instead of ...

Understanding the business elite

finance, luxury goods and cars, airlines and hotels. James Torr, director, Ipsos MediaCT ...

Think BR: Dial room service to reach business travellers

upmarket hotel chains, car rental companies and airlines for whom this high spending group is hugely ...

How social media is removing the barriers between corporate and consumer brands

British Sky Broadcasting Group Marks Spencer Carnival International Airlines Group 5 ...

Think BR: The social loyalty revolution

models. Supermarkets and, in particular, airlines, have been well ahead of the game in terms of ...

Think BR: How to make inventory value soar - make premium your priority

industry a few years ago. In an attempt to combat fluctuating seat sales, airlines turned increasingly to ...

The moments that matter

first ever weekly shop. Looking at other sectors - mobile, banks, airlines, energy - similar ...

Trading places: this week's people moves

responsible for the airlines global sales, marketing, e-commerce, contact centres and customer relations ...

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