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How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

, when asked if Amazon, Apple, Google, Microsoft or Virgin Airlines were to "run the country, instead of ...

Understanding the business elite

20 Sep 2012 | by James Torr

finance, luxury goods and cars, airlines and hotels. James Torr, director, Ipsos MediaCT ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

British Sky Broadcasting Group Marks Spencer Carnival International Airlines Group 5 ...

The moments that matter

17 Feb 2012 | by Claire Emes

first ever weekly shop. Looking at other sectors - mobile, banks, airlines, energy - similar ...

Lifting the lid on relationship management

11 Apr 2005 | by Kim Walker, APRAIS

, JWT, Japan Airlines, Lowe, Saatchi , Vodafone and Philips have been able to gain better understand ...

Brand Failures

01 Apr 2003 | by Matt Haig

Spain 59. Clairol s Mist Stick in Germany 60. Parker Pens in Mexico 61. American Airlines in Mexico ...

Customer retention is not enough

01 Apr 2002 | by Stephanie Coyles and Timothy C. Gokey

. That's why customer retention has become the Holy Grail in industries from airlines to wireless. Yet ...

 

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