to remove filtersCityJet builds brand with emotive repositioning
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
over Belgian carrier VLM Airlines in 2009. It focuses on the airline's personality, highlighting ...
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Why managing your reputation is more vital than ever
19 Sep 2011 | by Keith Glasspoole and Helen Lamb
accessibility, or the airlines that trumpet their friendliness whilst their staff ridicule passengers on social ...
Asos' acid test: marketing to young men
14 Sep 2011 | by Noelle McElhatton
thrown off a Southwest Airlines flight when a cabin attendant decided his trousers were sagging too low ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
role in marketing in the past, but not like today. Nectar, Amex and most airlines and hotels have ...
Malaysia Airlines and Air Asia sponsor QPR
12 Sep 2011 | by Daniel Farey-Jones
Malaysia Airlines for its home shirt and Air Asia, the airline owned by the club's majority shareholder...joined the board of Malaysian Airlines last month, when Air Asia and Malaysian Airlines struck an ...
Virgin Atlantic 'likely' to make alliance, says Branson
09 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Branson owns 51% of Virgin Atlantic, with the remaining 49% held by Singapore Airlines. In ...
Low cost airlines rise above low-fares marketing focus
08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Budget airlines are shifting their brand messages beyond pricing....The trade off when choosing cheap flights is cheap service. Budget airlines have boomed over the ...
Airmiles relaunches loyalty scheme as Avios
01 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
merger of British Airways and Spanish airline Iberia to create International Airlines Group (IAG).
It's time to stop worrying and start loving Google
25 Aug 2011 | by Tom Bedecarre
; develops Android apps for Nike and Delta Airlines; analyses Google Analytics for Diageo and Heineken; and ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
head of planning at McCann London, says. Tipple, whose agency handles the American Airlines account ...
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