Search results for "Airlines"

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Helen Edwards on Branding: Come fly with me

20 Oct 2011

Compare and contrast the seduction techniques of two airlines lavishing big money on advertising ...

Think BR: Brand authenticity comes to the fore

12 Oct 2011 | by Simon John and Ian Haughton

, Coca-Cola, McDonald s, Singapore Airlines, VW, Apple, First Direct and The Body Shop are all authentic ...

Danny Rogers: Air industry needs a co-ordinated policy

04 Oct 2011 | by Danny Rogers

Airlines Group (IAG), has told me that new European climate-change proposals are 'total madness'....economics. As a result, British airlines are suffering as is the UK s economic growth. Walsh revealed ...

Why managing your reputation is more vital than ever

19 Sep 2011 | by Keith Glasspoole and Helen Lamb

accessibility, or the airlines that trumpet their friendliness whilst their staff ridicule passengers on social ...

Asos' acid test: marketing to young men

14 Sep 2011 | by Noelle McElhatton

thrown off a Southwest Airlines flight when a cabin attendant decided his trousers were sagging too low ...

Editor's Comment: Timing is right for upbeat BA

23 Aug 2011 | by Noelle McElhatton

building again. International Airlines Group, formed by the merger of BA and Spain's carrier, Iberia ...

Andrew Walmsley on Digital: Stores must buy into mobile

10 Aug 2011 | by Andrew Walmsley

airlines to exploit the web as a direct sales channel, but which seems slower to market in a channel ...

Helen Edwards on Branding: Friendly fire

06 Jul 2011 | by Helen Edwards

Lufthansa in the vanguard, and British Airways not far behind, Europe's airlines have been the most ...

Danny Rogers: Aviation body has crucial battles to win

09 Jun 2011 | by Danny Rogers

Word reaches these shores of a fresh PR and lobbying initiative by UK-based airlines and airports...tourist bodies, airlines, aerospace firms - that was formed in June 2007. Sources say that broad-based ...

Opinion: The Marketing Society Forum - Is any brand ever a winner when it comes to price wars?

11 May 2011 | by Staff

transforms the whole value model. Budget airlines and fashion stores wave the price banner, but again this is ...

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