From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
as a country and economy to wither,' warned International Airlines Group (IAG) chief executive ...
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Sponsorship Agency of the Year - Fast Track
13 Dec 2011 | by John Reynolds
year, added a handful of new clients, including Singapore Airlines and Halifax. High-profile campaigns ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
perceptions of Air New Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media ...
Willie Walsh plots stable of strong brands under 'boring' umbrella group
29 Nov 2011 | by Matthew Chapman
Willie Walsh, chief executive of International Airlines Group (IAG), has spoken of his plans to
Ryanair and easyJet take reserved seating to low-cost battleground
23 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
would "stay true to easyJet's commitments to low fares". Both airlines operate a priority boarding ...
Emirates targets rival airlines with Facebook strategy
22 Nov 2011 | by Sarah Shearman
brands deploying sophisticated strategies for engaging with consumers online. American Airlines and ...
Virgin Atlantic, easyJet, British Airways and Ryanair join forces against APD
17 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The chief executives of the four airlines easyJet's Carolyn McCall, Ryanair's Michael O'Leary ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
renew its position as one of the world's top airlines. Expedia The online ...
American Airlines targets affluent consumers with brand ads
08 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
American Airlines will launch its first brand campaign for two years this weekend as it attempts to
British Airways owner in grab for BMI
04 Nov 2011 | by Daniel Farey-Jones
International Airlines Group, the holding company for British Airways and Iberia, today disclosed ...
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