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PRIVATE VIEW

31 Oct 1997 | by BILLY MAWHINNEY

Airlines is happy to give me a history lesson as its fleet, starting with the earliest bi-planes, fly up ...

LIFESTYLE: HOW TO LIVE THE GOOD LIFE - From the shared flat in Fulham and rows over the washing up, to growing vegetables and regaling Hampshire pals with tales of the glory days, Damian Lanigan charts the hard struggle adfolk face when it comes to findin

31 Oct 1997 | by DAMIAN LANIGAN

the right clients; cars, airlines, mobile phones, oil companies and the like. Putting in ...

AMV Economist ad shows magazine as revealing the truth

24 Oct 1997 | by HARRIET GREEN

Europe, BBC World, European Business News, NBC, CNBC and in-flight on Iberia airlines. John ...

INTERNATIONAL BUSINESS MEDIA: INFLIGHT MAGAZINES GO BUSINESS CLASS - Business travellers trapped in the air are now aggressively targeted by inflight magazines. But do they read them? By Pippa Considine

24 Oct 1997 | by PIPPA CONSIDINE

t everything; advertisers are increasingly fussy about environment. The airlines may get that ...

CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results

23 Oct 1997 | by DAVID SUMNER SMITH

variety of sectors, ranging from DIY and supermarkets to petrol, restaurants and airlines. The ...

ANALYSIS: Who wins the national trust? - Trust is one of the most powerful weapons in a marketer’s armoury, according to a new report from The Henley Centre. Jane Bainbridge reports on how it can be won, and sometimes lost

23 Oct 1997 | by JANE BAINBRIDGE

resistance into airlines, radio stations, banking and cosmetics. Last week, Virgin pitched into the ...

Advertising & Promotion: HDM Linx heats up

16 Oct 1997 | by HARRIET MARSH

HDM Linx, whose clients include Le Shuttle and Continental Airlines, has won the pounds 1m account...HDM Linx, whose clients include Le Shuttle and Continental Airlines, has won the pounds 1m ...

CAMPAIGN DIRECT: The man behind EasyJet’s success - The direct marketer of the year, Stelios Haji-Ioannou, has a singular, hands-on approach, Ali Qassim says

10 Oct 1997 | by ALI QASSIM

that carriers such as ValuJet and Southwest Airlines set the precedent for no-frills airlines in the ...

DIRECT MARKETING: BUILDING A COHERENT BRAND - Direct response might be shunned in some quarters but should be seen as a vital piece of the advertising package, Tim Woolgar says

10 Oct 1997 | by TIM WOOLGAR

slightly more, proportionally, on advertising than most other airlines. EasyJet s advertising is ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The fine print Further information on this year’s entrants is provided on the following two pages, including position in the main table, ownership, senior executives, main areas of activity, memb

09 Oct 1997

American Airlines, Bass Taverns, PPP e-mail mail@positive-thinking.co.uk Internet ...

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