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INTERNATIONAL BUSINESS MEDIA: INFLIGHT MAGAZINES GO BUSINESS CLASS - Business travellers trapped in the air are now aggressively targeted by inflight magazines. But do they read them? By Pippa Considine

24 Oct 1997 | by PIPPA CONSIDINE

t everything; advertisers are increasingly fussy about environment. The airlines may get that ...

CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results

23 Oct 1997 | by DAVID SUMNER SMITH

variety of sectors, ranging from DIY and supermarkets to petrol, restaurants and airlines. The ...

ANALYSIS: Who wins the national trust? - Trust is one of the most powerful weapons in a marketer’s armoury, according to a new report from The Henley Centre. Jane Bainbridge reports on how it can be won, and sometimes lost

23 Oct 1997 | by JANE BAINBRIDGE

resistance into airlines, radio stations, banking and cosmetics. Last week, Virgin pitched into the ...

Advertising & Promotion: HDM Linx heats up

16 Oct 1997 | by HARRIET MARSH

HDM Linx, whose clients include Le Shuttle and Continental Airlines, has won the pounds 1m account...HDM Linx, whose clients include Le Shuttle and Continental Airlines, has won the pounds 1m ...

CAMPAIGN DIRECT: The man behind EasyJet’s success - The direct marketer of the year, Stelios Haji-Ioannou, has a singular, hands-on approach, Ali Qassim says

10 Oct 1997 | by ALI QASSIM

that carriers such as ValuJet and Southwest Airlines set the precedent for no-frills airlines in the ...

DIRECT MARKETING: BUILDING A COHERENT BRAND - Direct response might be shunned in some quarters but should be seen as a vital piece of the advertising package, Tim Woolgar says

10 Oct 1997 | by TIM WOOLGAR

slightly more, proportionally, on advertising than most other airlines. EasyJet s advertising is ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The fine print Further information on this year’s entrants is provided on the following two pages, including position in the main table, ownership, senior executives, main areas of activity, memb

09 Oct 1997

American Airlines, Bass Taverns, PPP e-mail mail@positive-thinking.co.uk Internet ...

FOCUS: TRAVEL PR - Expiry of passports to column inches/Even at the most luxurious end of the travel spectrum, the days of freeloading travel journalists are long gone. Henry Sutton reports

03 Oct 1997 | by HENRY SUTTON and KATE LANGMUIR

consumed and people chat about how stingy some airlines are in not giving upgrades (and in some cases not ...

Advertising & Promotion: Delta expansion

02 Oct 1997 | by JULIAN LEE

Delta Airlines is extending its US brand-building TV campaign through Saatchi & Saatchi across...Delta Airlines is extending its US brand-building TV campaign through Saatchi & Saatchi across ...

SPOTLIGHT ON: TRAVELLER MAGAZINE - Can this upmarket travel title maintain advertiser interest? The launch issue of Conde Nast’s Traveller is bursting with ads. By Alasdair Reid

26 Sep 1997 | by ALASDAIR REID

Laurent are all here. The airlines are present, as are the makers of the sort of luggage you would ...

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