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Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

slump. There was little the major airlines could do during the closure beyond lobby furiously for the ...

The week in marketing

11 Aug 2009

Continental Airlines has agreed a headline sponsorship deal with The Tower Festival 2009 in an attempt to ...

Digital choice: Vtravelled.com

07 Jul 2009 | by Iain Tait, Partner, Poke

idea. The big ad for Singapore Airlines that was there when I landed also somewhat undermined the ...

Football shirt sponsorship market suffers drop

26 Nov 2008 | by Ed Kemp

income from England's top flight. The sponsor of West Ham United, XL Airlines, went bust earlier this ...

Moodier Britain survey: consumer trust goes local in recession

25 Nov 2008 | by Jeremy Lee

meant that they are now more trusted than the media, banks, airlines and politicians, according to ...

The Marketing Profile: Paul Dickinson of Virgin Atlantic

11 Nov 2008 | by Alex Brownsell

, Dickinson is keen to punish BA for its proposed alliance with American Airlines - which he claims is ...

Branding: Jet2 to shift positioning

11 Nov 2008

and that of other no-frills airlines. Jet2.com is dropping the line 'The North's favourite airline ...

Low cost northern airline Jet2.com highlights friendly service

06 Nov 2008 | by Miranda Fitzgerald

service and other no-frills airlines, particularly Ryanair. Jet2.com's chief executive Phillip Meeson ...

KLM focuses on origins in brand revamp

04 Nov 2008 | by Alison Donnelly

LONDON - KLM Royal Dutch Airlines is introducing a fresh global positioning to stress its heritage

Talk is cheap, but priceless: As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset

04 Nov 2008 | by Andrew Walmsley

noted: 'If you had purchas-ed $1000 of Delta Airlines stock one year ago, you would have $49 today. For.... Recently he noted: 'If you had purchased $1000 of Delta Airlines stock one year ago, you would have $49 ...

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