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Qantas has a story for every journey

03 Jun 2013 | by Simon Nias

Working on the theory that airlines are one of the last bastions of the humble paperback novel...airlines most valued frequent flyers, together with a personalised letter from Qantas Frequent Flyer chief ...

EasyJet's Peter Duffy on rebooting the airline

29 May 2013 | by Alex Brownsell

The challenge Low-cost airlines democratised travel. In a world in which it used to cost ...

Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

American Airlines, Thomas Cook UK, Thomson Holidays, Argos, Tesco, Aldi and Waitrose. A greater ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

last summer after over 15 years with American Airlines, latterly as managing director for advertising ...

Marketing Leader of the Year: The candidates - Peter Duffy

16 May 2013

Travellers are falling out of love with budget airlines - how did you buck the trend with your ...

Brands must do more to recognise the pitfalls of anti-social media

22 Mar 2013 | by Nicola Kemp

media. 1. The cloak of anonymity Herb Kelleher, founder of Southwest Airlines, is credited with ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

airlines in Europe have reported a decline in bookings in the past year, but Thomas Cook has also been hit ...

Travel should be memorable, says Virgin Atlantic marketing boss

07 Mar 2013 | by Sarah Johnson

world's most famous airlines. Watch the video interview above and read the full profile feature in ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

is becoming commoditised - the product across most airlines is very good,' he says. 'The one thing ...

Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

, hotels, airlines and retailers - have extensive databases storing many terabytes of information. Yet ...

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