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Starcom picks up $100m United Airlines global media

Airlines after a three-way pitch, resulting in Mediaedge:cia UK losing its share of the business...., senior vice-president of marketing at United Airlines, said the move to Starcom would bring more ...

United Airlines shortlists three for global media task

LONDON - United Airlines has shortlisted Omnicom's OMD, Publicis Groupe's Starcom and the incumbent...take place next week. A decision is expected before the end of the month. United Airlines last week ...

Singapore Airlines calls creative pitch

SINGAPORE - Singapore Airlines is reviewing its 24-year relationship with Batey, in a development

United Airlines puts global media account out to pitch

LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia....one of the largest international airlines in the US. United is also a founding member of Star ...

Ogilvy & Mather wins Malaysia Airlines international task

HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...initial approaches from 31 agencies. Malaysia Airlines positioned the appointment as the next stage in ...

Emirates Airlines signs up as sixth Fifa partner

LONDON - Football governing body Fifa has added Emirates to its roster of partners in a £110m deal, which gives the airline core sponsorship rights to all Fifa competitions.

Blockbuster and American Airlines join up for two-for-one flight offer

LONDON – American Airlines has teamed up with Blockbuster for a joint promotional campaign giving...The campaign, created by Touchdown Brand Affinity Marketing, is part of American Airlines plans to ...

Liquid beats five to win Scandinavian Airlines task

LONDON - Liquid Communications has been appointed by Scandinavian Airlines to handle its direct...compete with low-cost airlines such as EasyJet and Ryanair and the weekend break market. SAS was formed ...

United Airlines promotes loyalty scheme with online campaign

LONDON - United Airlines is pushing its loyalty programme Mileage Plus with an online advertising

Butlins to take on budget airlines with Bob the Builder

budget airlines offer cheap options, it has seen its empire shrink. Separately, HIT Entertainment ...

 

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