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Airlines realise value of loyalty

08 Dec 2009 | by Alex Brownsell

LONDON - Airlines are focusing on wider reward schemes to ensure customer retention....operator BAA's WorldPoints scheme demonstrates the growing need for airlines to adapt to changing consumer ...

Monarch Airlines drops offline for online in Lapland activity

09 Oct 2009 | by Darren Davidson

LONDON - Monarch Airlines is ditching its traditional printed brochures and above-the-line

And in the real world.. Cadbury, Tesco, Phorm, airlines and more

22 Sep 2009 | by Anne Cassidy

offer. Source: Financial Times Airlines are pledging to cut carbon dioxide emissions by half by 2050 ...

Sector Insight: short-haul airlines

09 Sep 2009 | by Jane Bainbridge

The recession has hit low-cost airlines, with passenger numbers flattening as consumers look to cut...;} When budget airlines such as easyJet and Ryanair first hit the UK market, travellers couldn't believe ...

Continental Airlines ties up with London arts festival

07 Aug 2009 | by Daniel Farey-Jones

LONDON - Continental Airlines has agreed a headline sponsorship deal with a 10-night dance and..., senior vice-president of marketing programmes at Continental Airlines, said: "The historic London setting ...

United Airlines customer ratchets up revenge campaign

24 Jul 2009 | by Daniel Farey-Jones

LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a...attempting to complain about the breakage. His second video will be about Ms Irlweg, the United Airlines ...

JCDecaux secures Turkish Airlines for new ad site at Stansted

17 Jul 2009 | by Maisie McCabe

LONDON - Turkish Airlines has booked a 12-month holding on JCDecaux's newly launched welcome site..., director of Turkish Airlines, called it "a perfect opportunity" for the airline to "communicate with its ...

BA takes swipe at low-cost airlines with price checker launch

24 Jun 2009 | by James Quilter

LONDON - British Airways has gone on the offensive against the no-frills airlines easyJet and...BA's "Value Checker" allows consumers to see how much extra they have to pay the value airlines ...

TradeDoubler to manage Singapore Airlines' affiliate programme

17 Apr 2009 | by Emma Barnett

LONDON - Singapore Airlines has appointed TradeDoubler, the digital performance marketing company...TradeDoubler's affiliate network. Working with TradeDoubler, Singapore Airlines intends to develop a more ...

American Airlines casts Kevin Spacey in 'discerning traveller' ads

24 Mar 2009 | by Daniel Farey-Jones

LONDON - American Airlines is launching a £2m campaign for its business class service starring...contentment in the American Airlines business seat. The ad is an evolution of the previous campaign ...

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