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Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

phenomenon? The simple, but rather depressing, answer is that Turkish Airlines has bought the presence of ...

American Airlines in first brand overhaul for 45 years

American Airlines has unveiled its first brand overhaul for over 40 years, as the carrier looks to...agency Futurebrand. To promote the overhaul, American Airlines is rolling out a global campaign ...

BA looks to distance itself from no-frills airlines

British Airways is putting its short-haul network at the heart of its first post-Olympics marketing campaign, as it looks to stave off competition from budget carriers such as easyJet.

Sector Insight: airlines

investigation 12 airlines agreed to include debit card surcharges in their headline prices. Price . This ...

Airlines ramp up lobbying on air passenger duty

Virgin Atlantic, easyJet, Ryanair and International Airlines Group (IAG) are believed to have come...The four rival airlines are reported to have commissioned PriceWaterhouseCoopers (PwC) to produce ...

OFT ruling forces airlines to scrap hidden debit card charges

Ryanair and easyJet are among the airlines that have agreed to display debit card surcharges in...The group of 12 airlines agreeing to the changes includes Aer Lingus, BMI Baby, easyJet, Flybe ...

Brand barometer: UK airlines, which one is most prominent online?

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic

Emirates targets rival airlines with Facebook strategy

brands deploying sophisticated strategies for engaging with consumers online. American Airlines and ...

American Airlines targets affluent consumers with brand ads

American Airlines will launch its first brand campaign for two years this weekend as it attempts to

Malaysia Airlines and Air Asia sponsor QPR

Malaysia Airlines for its home shirt and Air Asia, the airline owned by the club's majority shareholder...joined the board of Malaysian Airlines last month, when Air Asia and Malaysian Airlines struck an ...

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