Search results for "Airlines"

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Singapore Airlines sponsors Discovery Channel

06 Jan 2011 | by Sara Kimberley

Discovery Channel has signed up Singapore Airlines for a major year-long sponsorship deal across...Gillman of MEC Access, and Tony Lusk of Singapore Airlines, aims to raise awareness of the airline ...

American Airlines 'the individual' by McCann London

08 Nov 2011

roles as part of a campaign to promote American Airlines....finally as himself in one of a series of American Airlines ads by McCann London that break on UK ...

Malaysia Airlines and Air Asia sponsor QPR

12 Sep 2011 | by Daniel Farey-Jones

Malaysia Airlines for its home shirt and Air Asia, the airline owned by the club's majority shareholder...joined the board of Malaysian Airlines last month, when Air Asia and Malaysian Airlines struck an ...

Emirates targets rival airlines with Facebook strategy

22 Nov 2011 | by Sarah Shearman

brands deploying sophisticated strategies for engaging with consumers online. American Airlines and ...

Low cost airlines rise above low-fares marketing focus

08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

Budget airlines are shifting their brand messages beyond pricing....The trade off when choosing cheap flights is cheap service. Budget airlines have boomed over the ...

Reputation Survey: Low-cost airlines hide the real deal

20 May 2011

overwhelming majority of the public believe that budget airlines mislead consumers over price....Low-cost airlines advertise misleading prices, according to the 2,000 respondents of ...

Singapore Airlines cuts fuel costs by converting magazines to digital

15 Mar 2011 | by Katherine Levy

Singapore Airlines has implemented digital versions of its in-flight magazines in a bid to reduce...Singapore Airlines has abandoned the paper version of three of its in-flight titles on two of its ...

American Airlines targets affluent consumers with brand ads

08 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

American Airlines will launch its first brand campaign for two years this weekend as it attempts to

Budget airlines face Which? challenge over card fees

11 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

debit and credit card surcharges, citing low-cost airlines as the worst offenders....Which? claims budget airlines sometime charge a fee per passenger and per leg of the journey, when ...

Airlines warn tax could undermine London 2012 Olympics

08 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

part of an alliance of more than 25 airlines, airports and tour operators to have signed up to the ...

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