Helen Edwards: 'Good enough' is fine for government agency roster
20 Mar 2013 | by Helen Edwards
In the agency world, there is a call that is most agreeable to take. It is the one that, after a ...
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Will Harris: Get the agency set-up you always yearned for
28 Sep 2012 | by Will Harris
When your struggling agency suddenly acknowledges that your business is its most attractive asset
Andrew Walmsley on Digital: Changing the agency game
23 Nov 2011 | by Andrew Walmsley
. The agency takes on any work it can, exploiting the need to reduce client head-count by fuelling the ...
Andrew Walmsley on Digital: The new agency model
02 Feb 2011
There was a time when selecting a media agency was easy. A beauty parade would be held, exciting ...
Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency
14 Apr 2011
Diageo has announced plans to let the agency with the 'best idea' take the lead role in delivering...is the way it has always been. Any agency with an understanding of the business or brand in ...
Does global marketing require a network agency rather than independent shops? The Marketing Society
19 Oct 2011
question of whether brands should enlist the services of a network agency or opt for various independents....agency network can be incredibly powerful. If set up well, and committed to by both local and central ...
Can agency takeovers be good news for their clients? The Marketing Society Forum
05 Jul 2012
, everything that was good about your agency stays in place, plus added client benefits. These may include ...
In an era of 'content creation', is the traditional agency model obsolete? The Marketing Society
14 Jul 2011 | by Staff
YES - IDA REZVANI, MANAGING DIRECTOR, DENTSU LONDON Any agency new to market would be mad to ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
eye on last month's celebrity-laden event and its client and agency attendees....Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...
What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below
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