Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers. They are ...
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says, citing the example of Coca-Cola's World Cup campaign, which his agency set up 18 months before ...
executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers. They are ...
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.