Search results for "Agency"

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Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

Industry figures agree the media agency business model is doomed, but the likely impact is unclear....many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

theme tune, my father was part of the management team of Benton and Bowles, the agency that produced it ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

. Agency deals were honed and sharpened, and the market shifted around to accommodate their power. An ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

AGENCY Asda's decision to give Mumsnet users a say in its new clothing range may be seen by some as ...

Andrew Walmsley on Digital: Sauce for the goose

31 Mar 2010 | by Andrew Walmsley

digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree ...

Andrew Walmsley on Digital: You get what you pay for

17 Mar 2010 | by Andrew Walmsley

advertising is, everyone approaches it with an open mouth.' When we started our agency in 1999, we were ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

. - Prudential opened its first overseas life agency in India in 1923. - 'The Man from the Pru' first appeared ...

Jeremy Lee on Media: Unproven and unworkable

03 Mar 2010 | by Jeremy Lee

pledge to strike from the COI roster for three years any agency that has produced an ad that has been ...

Jeremy Lee on Media: The real power of spending

17 Feb 2010 | by Jeremy Lee

first time, centralised its media buying account into one agency - Group M, which negotiates on behalf ...

Brand manager of the week: Jude Brooks, Interactive manager, Coca-Cola GB

27 Jan 2010

. - What headline would you most like to read in Marketing? 'Brooks (38) sells agency to WPP for £4bn.' ...

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