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How to cater for both sexes

14 Jul 2009 | by David Emin

My concern is that this might not float the boat of some of the females that work at the agency ...

Mark Kleinman on marketing and the City: ITV's big decision on a new leader

14 Jul 2009 | by Mark Kleinman

debuted in the early-90s. He oversaw the campaign while chairman of the ad agency he had co-founded in ...

Is it sensible for global clients to consolidate?

14 Jul 2009 | by Media Week

the decision purely to one of media value, it is rarely sensible to go for one agency network. It is ...

Should a drink's calorific content be given equal importance to ABV?

14 Jul 2009 | by staff

message that can be easily understood. If, as the Food Standards Agency and Food and Drink Federation ...

Danny Rogers: We find PR enterprise in times of hardship

08 Jul 2009 | by Danny Rogers

result. Most worryingly, 70 per cent of comms directors report their agency budgets look vulnerable in ...

Amanda Andrews on Media: Yell's structural flaws

07 Jul 2009 | by Amanda Andrews

defeat. The Google deal effectively transforms Yell's business model into a media-buying agency. The ...

Danny Rogers: Lessons can be gained from integration

02 Jul 2009 | by Danny Rogers

full-service agency . Such a trend may hold some answers for the measurement dilemma. As PR professionals work ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

29 Jun 2009

earlier this year to join 19 Entertainment, David Beckham's agency, which is widely portrayed as the ...

David Singleton: Online charge proposal needs work

25 Jun 2009 | by David Singleton

Plans by the Newspaper Licensing Agency (NLA) to extend its licensing remit were never likely to be...to it. Individual agency bosses have also slated the plans, as our story on page three makes clear ...

Adwatch Review: O2

23 Jun 2009

's... It is a brilliant innovation that will make a fortune for O2, and the agency delivers it simply ...

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