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Editor's comment: Agencies succeed against the odds

08 Dec 2009

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that...we kicked off the long process for Agency of the Year, we sat down to define what attributes a good ...

Is regional tourism marketing in need of an overhaul?

15 Apr 2009 | by staff

Party proposals suggest that London's Development agency should be abolished. London isn't a region ...

Mark Ritson on Branding: Freshly squeezed

14 Apr 2009

. In swept Peter Arnell, chief executive of brand and innovation agency the Arnell Group. In a rambling ...

Opinion: Measuring marketing spend

13 Feb 2009 | by David Perkins

investment delivers. Too often, measurement is a process added in at the end of the activity by an agency ...

 

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