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Creativity training...what does it actually mean?

02 May 2013 | by Jim Lusty

last creative agency my team probably spent 90% of their time in this more analytical way of being ...

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

, comprising senior brand and agency marketers....of fellow independent agency leader Guy Sellers at Total Media and at least two commercial broadcast ...

Think BR: Making ads work globally

14 Dec 2012 | by Eleanor Thornton-Firkin

agency. But there are strong benefits to testing - if you're the local recipient it'll give you the ...

Think BR: Making the nation cry

07 Nov 2012 | by Jacolyn Daly

, writes Jacolyn Daly, senior planner, Walker Agency....audience. Jacolyn Daly, senior planner, Walker Agency ...

Think BR: Consistency is the key to engaging the next generation

29 Oct 2012 | by Matthew Hook

consistent brands reap the benefits. My own agency s work with Adidas is committed to consistency, whether ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

agencies should be paying keen attention to. If you are - or work for - a brand owner or agency which ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

in-house agency Fabrica. The winning work supports Benetton s Unhate Foundation, which has a remit to ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 of ...

Think BR: Every little can help Tesco

16 Apr 2012 | by Elly Woolston

messaging, but I can t help but feel that before it can successfully take on a new advertising agency, it ...

Think BR: Time for the ad industry to flex its muscle?

11 Apr 2012 | by Callum Galbraith

by the Advertising Standards Agency (ASA) if they place advertising with un-regulated sites or ...

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