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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Knowlton recently summed it up well for me when he said that where once, the PR agency in particular dared ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

agencies should be paying keen attention to. If you are - or work for - a brand owner or agency which ...

Editor's Comment: Have you missed the 2012 boat?

27 Jul 2011 | by Noelle McElhatton

. Alternatively, advises agency Arnold KLP, brands should not look at 2012 as being only about the Olympics, but ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

29 Jun 2009

earlier this year to join 19 Entertainment, David Beckham's agency, which is widely portrayed as the ...

Opinion: F1 risks losing support from financial sector

04 Nov 2008 | by Ed Kemp

opportunities. Jon Ridgeon, managing director of sports marketing agency Fast Track, said: 'Whilst a ...

 

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