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MARKETING MIX: Brand manager of the week - Anna Flash, Spar

gardener. Wellies and mud make me happy! Which is the best agency that you have worked with? Our print ...

MARKETING MIX: MoD probes Durex creatives

The publicity-shy agency informs us that its latest ad campaign for Durex has come under the ...

Troubled United Airlines selects Mediaedge:CIA

won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...

Shell gives £70m global DM and SP job to Proximity

advertising developed by Shell's global agency J Walter Thompson (Marketing, October 10). Work will ...

BT enlists access hotspots to offer Openzone launch

It has also unveiled a logo, designed by branding agency SAS, that will signify to customers that ...

Vodafone backs Nectar two years after axing rival

UK has hired web agency Conchango to overhaul its much-maligned web site for a relaunch in April. The ...

Wotsits revamps under Walkers

success of its own Cheetos kids' cheese snack. The TV campaign, the first by Walkers incumbent agency ...

DIRECT: Vauxhall shifts to media-neutral stance

several pitch successes against incumbent Lowe. Marketing's Below-the-Line Agency of the Year for 2002 ...

DIRECT CHOICE: BT Broadband

them was a hand-written note from a long-suffering agency account handler - apologising for the late ...

MARKETING MIX: Book of the week

This book should be in every agency's library. Whether you are a business development supremo or a ...

 

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