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AGENCY 2002: PR Agency of the Year - The RED Consultancy

12 Dec 2002

broken through the 100 mark for the first time. Known primarily as a consumer PR specialist, the agency ...

Powergen poaches Barclays marketer for relaunch

16 Oct 2002 | by Ravi Chandiramani,

sound and music agency, to devise a single piece of music to be applied across all its communications ...

OPINION: PR must improve measurement methods if it's to prove its value

15 Aug 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

all the stories that have run in the media will be offered. This is somewhat akin to a DM agency ...

PR LEAGUE TABLES: City PR fights tough climate - Financial services PR holds up well in a crisis year

16 May 2002

the stock market. Redundancies were substantial. As one agency head put it: There was carnage in the ...

PR LEAGUE TABLES: B2B agencies face lean future - Competition hots up as shops fight for business

16 May 2002

, a specialist business-to-business agency, with clients including Capita. Expanding its offering to ...

PR LEAGUE TABLES: Consumer shops hold up in flat year - Many consumer PR agencies claimed a degree of success in a period that proved fairly lacklustre

16 May 2002

this. Burson-Marsteller (B-M) is one major agency that fell into the trap of becoming top heavy. It has ...

PR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings

16 May 2002

ago. Agency heads think this recessionary period has been more painful than the last major ...

Battle for Monkey as ITV Digital folds

01 May 2002 | by Daniel Rogers,

The broadcaster's advertising agency Mother is seeking legal advice over the ownership of the ...

PUBLIC RELATIONS: Injecting life into sponsorship deals - How can media relations be used to maximise sponsorship? Mary Cowlett investigates

18 Apr 2002 | by MARY COWLETT

PR agency Cohn PR enables the sponsor to cut across multiple media channels, says Shore, who has ...

FIELD MARKETING: Brands put service under the spotlight - Companies are enlisting mystery shoppers to test the quality of their offering, writes Robert McLuhan

21 Feb 2002 | by ROBERT MCLUHAN

use a field marketing agency that specialises in the sector and can provide youthful staff that ...

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