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Special report: Experiential - From live to LOUD

areas, thanks to its complementary nature,' says Hugh Robertson, managing partner at experiential agency ...

Special report: Experiential - The personal touch

. PeoplePeople, part of the same group as experiential agency RPM, has up to 4000 names on its books, for jobs ...

Sampling a product versus experiencing the brand

they need to achieve? Gemma Newland, managing director of brand entertainment agency Stream, thinks ...

Brand entertainment on centre stage during festival season

. While any marketer or agency will say brands need to enhance the festival experience rather than detract

Sainsbury's to focus on in-store activity for Active Kids

It hired the agency following a competitive pitch process involving several agencies including Wax ...

Electrolux reviews below-the-line roster for all its brands

LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see an...Optimedia. The agency search is being handled by Agency Assessments and Oystercatchers, which are acting as ...

Field marketing leagues tables 2008

found itself in the unusual position of being the lead agency on all activity. When it felt the US brand ...

Nivea poised to broaden product portfolio

recently appointed experiential agency Sledge to promote the product launches. ...

Trident kicks off sampling work

. The agency has been briefed to develop a campaign aimed at encouraging more businesses to offer ...

Budweiser to flag up authenticity

the brand is kicking off a blind sampling campaign, run by experiential agency KLP. This will be run ...

 

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