Client View - Three clients take three routes to true integration
03 Dec 2012
be an axiom they feel sometimes slips the minds of agency creatives and planners. Integration should ...
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- some prefer an integrated agency, some prefer a group of specialists. But whichever way you look at it ...
be an axiom they feel sometimes slips the minds of agency creatives and planners. Integration should ...
not integrated, or the specialists don't talk to each other. The recent demise of the agency ...
more than 50 influential people on both the client and agency side of the business. The findings are ...
of advertising is a positive development, both from an agency and client perspective. Clients can ...
, JKR 'So, we are going to use a lion to represent the brand,' the agency explains to the client ...
of the two. Assuming a brand needs to work with its agency to respond rapidly to a media event, it ...
is borne out by our agency satisfaction surveys. For example, in 2008, 57% of our agency clients said ...