Search results for "Agency"

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Don't think agency, think digitally

- some prefer an integrated agency, some prefer a group of specialists. But whichever way you look at it ...

Client View - Three clients take three routes to true integration

be an axiom they feel sometimes slips the minds of agency creatives and planners. Integration should ...

Roundtable Discussion - Plotting the integration journey

not integrated, or the specialists don't talk to each other. The recent demise of the agency ...

Integration demands effort from everyone

more than 50 influential people on both the client and agency side of the business. The findings are ...

Multiple touchpoints demand smart thinking

of advertising is a positive development, both from an agency and client perspective. Clients can ...

Champions of Design: Lyle's Golden Syrup

, JKR 'So, we are going to use a lion to represent the brand,' the agency explains to the client ...

Embracing social business design

of the two. Assuming a brand needs to work with its agency to respond rapidly to a media event, it ...

Marketing Promotion: How ad clearance helps brands

is borne out by our agency satisfaction surveys. For example, in 2008, 57% of our agency clients said ...

 

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