BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
investment at media agency Universal McCann is another sceptic. He points to the list of contenders that have ...
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Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
. The most recent ad, created by agency WCRS as part of a 50m campaign, featured Clunes riding a ...
Why Facebook is yet to crack ROI with its latest measurement tool
29 Nov 2012 | by Sarah Shearman
However, Angus Wood, director of paid-social at digital agency iProspect, suggests this is not a ...
Apple's lead comes under threat
23 Nov 2012 | by Kim Benjamin
director at LG Electronics, and Ramzi Yakob, strategist at digital strategy agency TH_NK, which works with ...
Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
to go to an agency and say 'Here is a 3m budget, let's run around looking at photoshoots', but ...
Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'
21 Nov 2012 | by Alex Brownsell
credit reference agency Experian and Lastminute.com, Bowman was hired three years ago to define a ...
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
the rapid interchange of information between agency and client can be was shown earlier this year when ...
Comet's power failure
15 Nov 2012 | by Kim Benjamin
at Comet itself and head of marketing at Dixons, and Neil Godber, strategy director at ad agency ...
'Keep calm and carry on': how the BBC should go about regaining brand trust
12 Nov 2012 | by Kim Benjamin
of agency Fallon and previously head of youth, news, education, sport and online marketing at the BBC ...
Branded Content: Watch before you buy
08 Nov 2012 | by Suzy Bashford
straightforward. Louise Pearce, editorial director of content-marketing agency Forward Group, says the thought ...
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