What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
forecast Oscar-winners. We wondered why the advertising agency he worked for had not instead asked the ...
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Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
algorithms come into their own," says Jerome Courtial, head of strategy at digital agency We Are Social ...
Sector Insight (interactive): travel agents
30 Jan 2013 | by Jane Bainbridge
travel agency for 12 years. Previous experience includes Rothmans International before entering the ...
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
the rapid interchange of information between agency and client can be was shown earlier this year when ...
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