Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge
06 Nov 2012 | by Noelle McElhatton
. And in the already highly-regulated alcohol sector, will Diageo agency creative teams ever be given ...
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Champions of Design: Lyle's Golden Syrup
07 Nov 2012 | by Staff
, JKR 'So, we are going to use a lion to represent the brand,' the agency explains to the client ...
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Thomas Gensemer, managing partner at Obama's agency Blue State Digital. It isn't just because ...
What does HSBC's agency review mean for its marketing strategy?
23 Oct 2012 | by Alex Brownsell
of a review. Edwards points to fellow WPP client Ford, which insists the agency network allocate a ...
Dannii Minogue fashion brand gets revamp
30 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
concessions, have been created by branding agency Aesop. The Projectdlondon.com website has been ...
Coke Zero rethinks European ad strategy
21 Aug 2012 | by Matthew Chapman
has hired ad agency Crispin Porter Bogusky to refresh the strategy for Coke Zero. Coca-Cola's latest ...
Are agency mergers ever good news for client brands?
12 Jul 2012 | by Suzy Bashford
director recalls the agency with which he worked being acquired. 'They said "this won't change us". Then ...
Kettle Chips appoints 101 for TV push
29 Jun 2012 | by Sarah Shearman
Kettle Foods has appointed 101 as its lead creative agency to hand the advertising of its Kettle...create it a TV ad for the brand, which is expected to roll out later in the year. The agency was ...
Winning brands at Cannes: your one-stop guide to the gongs
27 Jun 2012 | by Staff
Crispin Porter+ Bogusky Boulder Creative Agency, Los Angeles Serviceplan, Munich JWT San ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
this kind of content), not just the production department of the agency', he added. Branded content ...
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