Marketing Guru: What happens when my boss has ad expectations that can never be met?
29 Jun 2012 | by Will Harris
Q: We're briefing our ad agency on a campaign, and the fact that John Lewis ads are scooping ...
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Kettle Chips appoints 101 for TV push
29 Jun 2012 | by Sarah Shearman
Kettle Foods has appointed 101 as its lead creative agency to hand the advertising of its Kettle...create it a TV ad for the brand, which is expected to roll out later in the year. The agency was ...
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
29 Jun 2012 | by Stuart Derrick
CBS Outdoor in 2010 as national sales director. He leads the agency and specialist sales teams for the ...
Morrisons and Waitrose claim highest proportion of 'grocery groupies'
29 Jun 2012 | by Matthew Chapman
", according to research from media agency Starcom MediaVest Group (SMG).
Arif Durrani: Cannes 2012 suggests doing good is now good business
28 Jun 2012 | by Arif Durrani
in-house agency Fabrica. The winning work supports Benetton s Unhate Foundation, which has a remit to ...
Brand builder: The Huffington Post
28 Jun 2012 | by Kim Benjamin
'digital-savvy'. AOL also recently appointed agency Gravity Road to handle advertising and content strategy for ...
Winning brands at Cannes: your one-stop guide to the gongs
27 Jun 2012 | by Staff
Crispin Porter+ Bogusky Boulder Creative Agency, Los Angeles Serviceplan, Munich JWT San ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
this kind of content), not just the production department of the agency', he added. Branded content ...
My secret work weapon: My little brother gives me expert digital advice
27 Jun 2012 | by Matt Burgess, brand building director, Skin, Unilever UK and Ireland
He's a director at a London digital marketing agency, Steak Digital, and with 20 years experience ...
Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
experiences. Agency Q A: Anna Bradshaw, account director, BEcause Was there anything about the ...
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